Shifting mindsets
Sharpening skills
Strengthening impact
Since we were founded in 2003, we’ve been fascinated by what sets outstanding organisations apart.Early on, we noticed that much of the thinking around high performance was based on subjective opinion rather than clear evidence.
We carried out our own research to identify the behaviours that consistently drive exceptional performance in organisations. Our research continues to shape everything we do. It gives us a deep understanding of the factors that enable individuals, teams and organisations to perform at their best. We translate these insights into practical, impactful development solutions that benefit your people as much as your business.
We’re specialists, not generalists. Every programme, tool and methodology we offer is grounded in research, rigorously tested and designed to deliver measurable results from day one. The impact shows up in many ways, from stronger employee engagement and a reduction in unhealthy staff turnover to smoother adoption of change.
Our approach
Our approach is collaborative, tailored and guided by our 4D framework, to ensure every solution that we design and deliver is meaningful and effective:
We take the time to speak with people across your organisation to fully understand your context, culture and development needs.
We partner with you to create solutions that are tailored, practical, grounded in research and focused on real-world application.
We facilitate highly interactive and participative sessions intended to stretch participants and embed learning more effectively.
We measure impact using specific metrics – from 360° assessments and participant feedback to internal data such as engagement surveys, talent insights and retention statistics – ensuring our solutions translate into real business results.
Tailored to your culture. Focused on your goals. Designed to help your people thrive.
What sets us apart is our keen focus on...
Relationships
Everything we do relies on our ability to build strong relationships with you, making sure we understand how your organisation works and how we can best help and support you.We work in collaboration with you to create high-quality development aligned with your business needs.
Curiosity
We know a great deal about the latest developments in our field and take an active part in researching and developing new tools for our business and our clients.Curiosity is critical to staying ahead of our game, as is the openness and willingness to look for new and better ways to work.We do our best work when we partner creatively with clients to design solutions for their specific business challenges.
Impact
We know we’ve done a great job when people tell us they’ve had a powerful experience of working with us.We aim to challenge and question our clients to help them develop and reach new levels of expertise.We envourage our clients to measure real behaviour change by prioritising the actions that drive results and addressing barriers that stand in the way.
Professionalism
Professionalism isn’t just a standard for us – it’s a mindset. It shapes how we show up, how we design and deliver our training, and how we work with our clients.From thoughtfully designed materials to well-managed learning environments, every interaction reflects care, consistency and credibility, creating a professional experience our clients can trust.We take our commitments seriously, meeting deadlines and following through on what we promise. Our clients know they can rely on us to be prepared, responsive and dependable, delivering a smooth, high-quality experience every time.
Our managing director
Nicola Maxwell is Managing Director at edoMidas and brings over 20 years’ experience in talent development. Her relationship with the business began as a client, while working in-house at Standard Life, before she joined edoMidas as a leadership consultant in 2011.
Nicola became a Director in 2016, with responsibility for the Leadership & Management division, prior to being appointed Managing Director in 2022. She’s worked with a wide range of organisations, supporting leaders and teams to deliver lasting impact.
Nicola’s passionate about designing bespoke development programmes that drive genuine behavioural change. By helping individuals and teams unlock their full potential, she enables organisations to achieve meaningful and measurable results.
Sharing research-based insights and providing tailored support, Nicola brings deep expertise alongside constructive challenge and fresh thinking.
Our team
We’ve worked with organisations across the professional services, finance, engineering, technology and energy sectors.
Our team combines deep expertise with practical experience, allowing us to design solutions that work in the real world.
Coretta Barry
Tania Watson
Louise Finlayson
Annabel Graham
Ernesto Moreno
Mark Hayes
Tony Hamill
Let's start the conversation…
Whether you're shaping a leadership programme, strengthening a team or developing individuals in your business, we're interested to understand what you want to achieve. Book a conversation with us to explore how we can support you.
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